It's almost guaranteed that animated films, even mediocre ones, do extremely well at the box office. Well almost guaranteed. There are some that don't. Recent case in point: Dreamworks Animation's latest film Rise of the Guardians. First, before we get to that, recall that Guardians is the first big budget, major studio animated film to be directed by an African-American, Peter Ramsey (pictured above) who I profiled back in late October HERE. And things looked good for the film with some knowledgeable box office experts predicting that the film was going to be major box office winner. However things didn't turn out exactly that way. According to film...
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