MTN enters new phase with competitor strategy

From IT News Africa news alert Thu Apr 17 2014, 14:54:17

Following months of strategic consideration and customer research, MTN has developed a competitor strategy that is underpinned by new and exciting consumer propositions that will transform the consumer landscape. Brian Gouldie, Chief Marketing Officer for MTN South Africa, explains MTN has been hard at work reviewing its strategy in order to remain competitive. Gouldie says

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