Kudu | Cell-Phone-Based Auction Market

From Timbuktu Chronicles Thu Aug 28 2014, 15:58:00

Richard Ssekibuule writing in Medium:

One myth people like to tell about Ugandan farmers is that they don't produce enough food--enough to feed their families, or to sell at market and improve their quality of life. But if I've proved anything in the first months of running Kudu, it's that the myth of scarcity is just that: a myth. Kudu is a cell-phone-based auction market for agricultural trade in developing countries that has been piloted in Uganda since January 2013. In that time, 520 farmers have posted "asks"--seeking buyers for their produce--worth a total of $1.7 million dollars. I'll say it again: 520 Ugandan smallholders have offered to sell almost $2 million in produce. The real problem is distribution.

This is a raw video that shows a trader explaining the benefits he envisages with Kudu. In the final segment, I explain in Luganda how the Kudu concept was built and the underlying assumptions for its success.

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